"I'm not looking for a job. Being an employee is the least desired pathway for obtaining the results that this plan can deliver."
Mark Rauterkus
Best to consider these different pathway views:
Coach Mark Rauterkus
Director of Technology, ISCA • Founder, Go.LAP.red
Coach Mark is a nationally recognized swim coach, civic technologist, and digital strategist with 50+ years of experience building aquatic teams and community-facing platforms. As the Director of Technology for the International Swim Coaches Association (ISCA), he leads the development of digital tools and educational outreach initiatives that serve coaches, teams, and youth programs in his home town and lends assistance and technical expertise with programs across the country and world.
Mark began Go.LAP.red to bridge sports, education, and civic tech, powering scalable CRM and communication platforms built on GoHighLevel. He’s a published author, podcast host, and former candidate for public office known for bringing practical innovation to the field. His work combines athletic development, nonprofit leadership, and hands-on software strategy, anchored in a long-term vision tied to Olympic-sports and beyond.
Principles & Points
ISCA Background:
Timeline:
Pricing Observation:
This larger realm of swimming, sports, nonprofit, recreation, aquatics, fitness, wellness, water safety and drowning prevention needs GHL and AI tools. However, these entities are without corporate budgets. The prices matters greatly. Great value added content with excellent support and guidance at $108 per month, and no more, is important for marketplace penetration and wide-spread adoption.
- Bundled services, extras, specials and in-person / online training are going to be critical.
Email Frequency Observations:
ISCA often sends three email messages per week to its 40,000 subscribers. Swim teams, often with 200 participants plus guardians often email too.
- Using and have used: Mailchimp, Mailman, Constant Contact, Keap, Majordomo
Safe-Sport Messaging Utility:
Rupert in the UK offers a catalog of plug-ins that add extra functionality to GHL. The Level Up Marketplace has a utility that sends SMS and/or emails messages to additional contact address. So, any email sent to a youngster is also sent to that youngster's guardians at the same time. This is a requirement of Safe-Sport policies.
To date, this utility has not been obtained and it is necessary before going much further into our intended markets. People with a stronger development background would know how to best implement this functionality.
Own The Stage:
- ISCA has hosted and organized many coaching education seminars and clinics. ISCA is an exhibitor at three clinics each year.
- The ISCA Hall of Fame event is happening April 16, 17 and 18, 2025, at the Hilton St. Petersburg Bayfront, 333 1st St SE, St. Petersburg, Florida.
- A swim and sports technology conference is possible in 2026 as well.
- A new series of webinars and open-office-hours is ready to begin using https://Meetn.com/isca platform that can host up to 1,000 in one meeting.
Other Expenses / A.I. Allowance:
The plan seeks monthly investment of $1,000 per month from an alliance partner to Go.LAP.red for various expenses. In total, this amount is not to exceed $36,000. These include could include:
- Chat GPT
- Base 44
- Captions.ai
- Libsyn to host podcasts
- LinkedIn subscription
- MindPal
- Submagic
- Descript
- Employee AI
- White Label Suite
- AI Stars with Molly Mahoney - insight
- Email Marketing Heros
- Various utilities via AppSumo
- HeyLevi
- Google Workspace & AI
- Attending and presenting at other conference
- Closebot
- Press release services
- Advertising
- VAs
- Sending unlimited messages via text, WhatsApp, iMessenger.
- Printing
Cool things like this are happen with subscriptions to Molly's program.
More notes to come.
