There are more than 4 billion daily email users. (Statista)

• A good email open rate is between 17-28%. (Campaign Monitor)
• Segmented emails drive 30% more opens and 50% more click-throughs than unsegmented ones.
• Email marketing revenue is estimated to reach almost $12.4 billion by the end of 2024. (Statista)
• Emails with images and/or videos have the highest performance. (HubSpot)
• Tuesdays are the best days to send an email for the highest performance, Sundays are the worst. (HubSpot)
• The most effective email subject lines engage curiosity, include promotional offers, and are personalized to each recipient's interests. (HubSpot)
• The average email clickthrough rate is 2.6-3%. (HubSpot)
• Emails with images offer an almost 10% boost in open rates. (GetResponse)
• 55% of emails are opened on mobile devices. (eMarketer)
• 46% of smartphone users prefer to receive communications from businesses via email. (Statista)
• More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. (GetResponse)
• Abandoned cart emails convert 3x more than other automated emails. (Email Tool Tester)
• Consumers spend an average of 9 seconds reading brand emails. (Statista)
• Too many emails is the number one trigger for consumers to unsubscribe. (Gartner)
• 32% of consumers are cautious about giving companies their email address. (HubSpot)
• Consumers say they’re most likely to open emails about available promotions/discounts. (Digital Commerce 360)
• Consumers like emails that mention a birthday or anniversary (54%) and share local/regional events and offers (53%). (Gartner)