
LAP.red – Milestone to Market Timeline
Milestone 1: Technical Safeguards & SaaS Infrastructure (Week 1–2)
Implement Guardian Messaging Utility
- Launch a system that automatically sends copies of all youth-directed SMS and emails to their listed parent or guardian.
Goal: Ensure safety and transparency in all participant communication.
Activate GoHighLevel SaaS Hosting Plan
- Set up the $495 Agency Pro Plan with SaaS Mode and enable Custom Objects for tailored athlete data tracking.
Goal: Custom data structures live and ready for client use.
Milestone 2: Platform Refinement & Beta Access (Week 3–4)
Complete Final Touches on Go.LAP.red
- Finalize the agency’s public sales portal with working demos, onboarding materials, and support systems.
Goal: Platform fully branded and functional for incoming clients.
Sell & Support 10–15 Beta Accounts
- Offer friendly, discounted beta accounts to early adopters—trusted swim professionals ready to shape and scale their own instance of LAP.red.
Goal: Onboard initial users and collect real-world feedback.
Launch Demo.LAP.red
- Open and offer exploration of a demo account for would-be buyers to showcase the Small Business Snapshot.
Goal: Provide a sandbox to assist in the sales process, teaching and onboarding.
Milestone 3: Outreach & Sales Automation (Week 5–8)
Launch Targeted Sales Campaigns
Deploy automation and nurture sequences tailored to:
- Local Swim Committees across all 50 states
- Age-group swim leagues & water polo teams
- NCAA Division III programs
- Canadian coaches via UCANSwim.org
- Schools with pools via WAFSU.org
- Swim wellness professionals (sports psych, PT, etc.)
- Swim industry VIPs, officials, and volunteers
- Municipal Government and SMB in Pittsburgh & South Side neighborhood
- Pro athletes, NIL athletes
- Nonprofit agencies within the Remake Learning Network (in western Pennsylvania)
Goal: Fill sales pipeline with interested accounts across multiple segments.
Milestone 4: Finish Snapshots and SOP for easy content deployment
Vertical, Targeted, Specialized Ed-Content
Transition from content hosting in the WordPress LMS to a snapshot launch-pads tailored to teams and programs.
Milestone 5: Finish and Deploy AI Bot and Coaching Wizards
Leverage existing expertise into wrappers that can be outreach magnets.
- The coaching wizard was discussed in the Moonshot episode of Heavy Or Not.