LAP.red – Milestone to Market Timeline

Milestone 1: Technical Safeguards & SaaS Infrastructure (Week 1–2)

Implement Guardian Messaging Utility

• Launch a system that automatically sends copies of all youth-directed SMS and emails to their listed parent or guardian.

Goal: Ensure safety and transparency in all participant communication.

Activate GoHighLevel SaaS Hosting Plan

• Set up the $495 Agency Pro Plan with SaaS Mode and enable Custom Objects for tailored athlete data tracking.

Goal: Custom data structures live and ready for client use.

Milestone 2: Platform Refinement & Beta Access (Week 3–4)

Complete Final Touches on Go.LAP.red

• Finalize the agency’s public sales portal with working demos, onboarding materials, and support systems.

Goal: Platform fully branded and functional for incoming clients.

Sell & Support 10–15 Beta Accounts

• Offer friendly, discounted beta accounts to early adopters—trusted swim professionals ready to shape and scale their own instance of LAP.red.

Goal: Onboard initial users and collect real-world feedback.

Launch Demo.LAP.red

• Open and offer exploration of a demo account for would-be buyers to showcase the Small Business Snapshot. 

Goal: Provide a sandbox to assist in the sales process, teaching and onboarding. 

Milestone 3: Outreach & Sales Automation (Week 5–8)

Launch Targeted Sales Campaigns

Deploy automation and nurture sequences tailored to:

• Local Swim Committees across all 50 states
• Age-group swim leagues & water polo teams
• NCAA Division III programs
• Canadian coaches via UCANSwim.org
• Schools with pools via WAFSU.org
• Swim wellness professionals (sports psych, PT, etc.)
• Swim industry VIPs, officials, and volunteers
• Municipal Government and SMB in Pittsburgh & South Side neighborhood
• Pro athletes, NIL athletes
• Nonprofit agencies within the Remake Learning Network (in western Pennsylvania)

Goal: Fill sales pipeline with interested accounts across multiple segments.

Milestone 4: Finish Snapshots and SOP for easy content deployment

Vertical, Targeted, Specialized Ed-Content

Transition from content hosting in the WordPress LMS to a snapshot launch-pads tailored to teams and programs.

Milestone 5: Finish and Deploy AI Bot and Coaching Wizards

Leverage existing expertise into wrappers that can be outreach magnets.

• The coaching wizard was discussed in the Moonshot episode of Heavy Or Not.