LAP.red began as a tech initiative supported by ISCA to bring modern, scalable solutions to the swim coaching world through the GoHighLevel (GHL) platform. It was designed from the ground up as a vertical SaaS product, tailored for sports professionals but built with broad application in mind. With its modular structure, independent branding, and flexible backend, LAP.red is fully capable of spinning out into a standalone company or transitioning smoothly to new ownership.
This design allows for future collaborations, acquisitions, or strategic partnerships without disrupting service or functionality. Whether continuing under ISCA's guidance or evolving under a new banner, LAP.red is positioned to grow and serve an expanding audience. Collaborations with UCANSwim.org and WAFSU.org show how this model supports outreach across multiple brands and communities.
Swim lessons, aquatics curriculum
World-wide educational seminars
Podcast & Media
The International Swim Coaches Association (ISCA)
ISCA is a trusted organization in the world of aquatics, dedicated to helping coaches and athletes succeed with science and education.
- ISCA, founded in 2000, is a 501(c)(3) nonprofit that that has $1.5M annual income and is without grant funding.
The organization hosts more than 10-annual, multi-day, highly competitive swimming events that attract hundreds of teams throughout North America.
ISCA serves a global network of swim coaches and host events, online training, and podcasts that reach thousands of engaged professionals. ISCA’s focus on improving athletic performance and coaching through knowledge and innovation makes it a natural fit for collaboration with a tech company like LAP.red, which aims to bring advanced tools into sports.
ISCA already has a strong digital presence. Websites, blogs, online courses, and podcasts give them a well-established platform for sharing new ideas. ISCA works closely with technology companies that create swim-related products, such as wireless timing systems and wearable training gear. These relationships show that ISCA is open to innovation and knows how to introduce new technology to their audience in a practical way.
The organization’s reach goes beyond professional swim coaches. ISCA is involved in school programs, community swim meets, and national coaching certifications, which means any technology they support could quickly reach athletes, programs in community facilities, and educators around the world. Their events, both online and in-person, create great opportunities to test and demonstrate GHL tools like LAP.red in real-world settings.
ISCA’s small, agile team makes it easy to collaborate and act quickly on new projects. ISCA welcomes partnerships and is always looking for new ways to support its mission. For a tech company, this means working with ISCA would be efficient and productive, with shared goals and a clear path to impact.
By partnering with ISCA, LAP.red could gain access to a wide and enthusiastic audience, a trusted brand in athletic coaching, and an organization ready to support innovation. Together, we will shape the future of how schools, programs, teams, leagues, coaches and athletes use technology to train, perform, learn, communicate and grow.
