"I'm not looking for a job. Being an employee is the least desired pathway for obtaining the results that this plan can deliver."
Mark Rauterkus
Best to consider these different pathway views:
Coach Mark Rauterkus
Director of Technology, ISCA • Founder, Go.LAP.red
Coach Mark is a nationally recognized swim coach, civic technologist, and digital strategist with 50+ years of experience building aquatic teams and community-facing platforms. As the Director of Technology for the International Swim Coaches Association (ISCA), he leads the development of digital tools and educational outreach initiatives that serve coaches, teams, and youth programs in his home town and lends assistance and technical expertise with programs across the country and world.
Mark began Go.LAP.red to bridge sports, education, and civic tech, powering scalable CRM and communication platforms built on GoHighLevel. He’s a published author, podcast host, and former candidate for public office known for bringing practical innovation to the field. His work combines athletic development, nonprofit leadership, and hands-on software strategy, anchored in a long-term vision tied to Olympic-sports and beyond.
Snapshot with Coach Mark and some neighborhood friends.
Principles & Points
Pricing Observation:
This larger realm of swimming, sports, nonprofit, recreation, aquatics, fitness, wellness, water safety and drowning prevention needs GHL and AI tools. However, these entities are without corporate budgets. The prices matters greatly. Great value added content with excellent support and guidance at $108 per month, and no more, is important for marketplace penetration and wide-spread adoption.
- Bundled services, extras, specials and in-person / online training are going to be critical.
Other notes to come.
