Use Go.LAP.red when:
- Referring to the platform, product, or SaaS brand (especially to new audiences).
- You want to emphasize the call-to-action feel (“Go” signals action and clarity).
- You’re highlighting it as a service or marketplace destination.
Example:
“Extendly provides onboarding experiences for the Go.LAP.red platform and customers since 2024.”
Use LAP.red when:
- Referencing the parent entity, organization, or broader initiative
- Discussing internal structure or legal/strategic positioning
- You want to be shorter or more institutional
Example:
“LAP.red remains a nonprofit-aligned technology venture.”
Suggested Usage Strategy:
- In public-facing slides and early proposal language: use Go.LAP.red
- In legal docs or ownership mentions: use LAP.red
Do a lap around the track or laps in the pool or even a lap around the sun! Lap is a fond word for athletes who are expending the effort and are engaged. LAP can also mean Lifespan Aquatic Programming.
