There are more than 4 billion daily email users. (Statista)
- A good email open rate is between 17-28%. (Campaign Monitor)
- Segmented emails drive 30% more opens and 50% more click-throughs than unsegmented ones.
- Email marketing revenue is estimated to reach almost $12.4 billion by the end of 2024. (Statista)
- Emails with images and/or videos have the highest performance. (HubSpot)
- Tuesdays are the best days to send an email for the highest performance, Sundays are the worst. (HubSpot)
- The most effective email subject lines engage curiosity, include promotional offers, and are personalized to each recipient's interests. (HubSpot)
- The average email clickthrough rate is 2.6-3%. (HubSpot)
- Emails with images offer an almost 10% boost in open rates. (GetResponse)
- 55% of emails are opened on mobile devices. (eMarketer)
- 46% of smartphone users prefer to receive communications from businesses via email. (Statista)
- More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. (GetResponse)
- Abandoned cart emails convert 3x more than other automated emails. (Email Tool Tester)
- Consumers spend an average of 9 seconds reading brand emails. (Statista)
- Too many emails is the number one trigger for consumers to unsubscribe. (Gartner)
- 32% of consumers are cautious about giving companies their email address. (HubSpot)
- Consumers say they’re most likely to open emails about available promotions/discounts. (Digital Commerce 360)
- Consumers like emails that mention a birthday or anniversary (54%) and share local/regional events and offers (53%). (Gartner)
Beginner at email automation can start with the basics with a definitive guide.
